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TODAY IN TULSA

During my time at TGI Enterprises, my department co-manager and I were tasked with art direction for a collaborative campaign centered around the Today Show filming in our hometown of Tulsa.

Every VIP attendee at the event received a shirt, along with a QR code directing them to our site.

ART DIRECTION

LOGO DESIGN

TYPE DESIGN

My art direction duties involved selecting a bold color palette centered around primary colors, and choosing recognizable Tulsa landmarks for the illustration, which was completed by one of our in-house illustrators. I then designed complementary typography and created a Tulsa flag variant of the TGI logo, which was used for the garment neck label and promotional materials.

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